Why Netflix should love CryptoKnights

TL;DR

Because the “Cost per Viewership Hour” for the CryptoKnights Show is relatively very low for this entertaining unique content that perfectly fits Netflix audience. So, CK Show “guarantees” higher income for Netflix.

Let’s dive into some stats and numbers for Netflix.

I found this excellent article and source…

How Netflix Built a $200B Business on Reality Shows and Docuseries. A Statistical Analysis

with some very interesting stats…

As you can see, since 2018, Netflix added more and more TV Non-fiction, and especially TV – Docuseries and TV – Reality.

Why?

Simple answer… because people love it AND the production costs are often much lower in comparison to the other storytelling formats like Movie (Fiction and Non-Fiction) and TV Fiction.

Let’s look at some examples…

So, it’s clear that Reality TV has often the lowest (estimated) Cost per Watch Hour, followed by Docuseries.

Besides cheaper production costs, Reality TV comes with episodes while a Movie (Fiction) is just one “episode” (Note that the typical Reality TV episode is 45-60 minutes, while the average movie is about 90 minutes).

No wonder that Netflix is adding more and more Reality TV and Docuseries to its content.

And without doubt, the CryptoKnights Show format really fits into Netflix’s strategy and what their audience wants to “consume”.

Especially, as CryptoKnights is created by a multiple award-winning and Emmy-nominated production team with excellent “cast” of well-known Hosts and Knights.

But yeah, we have to wait and see whether or not Netflix will become the ultimate winner of the current on-going bidding “fight” where the main streaming platforms bid against each other to acquire the distribution rights for the CK show.

Further reading…

Funding and monetization of CryptoKnights season 1

There, I explained the production costs and funding for the CryptoKnights Show.