The idea is to expand as follow:

• First Android & iOS native mobile Apps.
• Expand further via fully-branded OTT (Over The Top) Apps such as Apple TV, ROKU, (Amazon) Prime.
• Expand reach by integrating in social media platforms as X.

Type of ads:

The used commercials are Instream video ads (pre-roll and mid-roll ads), personalized and selected by the AdButler built-in API, and Smaato Ad platform.

The AdButler API uses a fall-back scenario in case the external Smaato Ad platform can’t find/deliver proper ads. Then “internal” ads are shown. Most of the time either promoting the CK show, or one of the CK projects (what a cross-marketing example!).

To earn W2E rewards (and W2W lottery tickets) for ad income revenue sharing… the viewed ad must be a commercial ad. So, “internal” ads don’t count as these don’t generate revenues.

Ad Networks:

Source: https://www.ritestream.io/news/ritestream-partners-with-smaato-to-power-ad-supported-growth

Since Mid January 2025, Smaato is used to monetize the platform.

Smaato is a well-known Ad Platform that can handle lots of views, sufficient to scale up Ritestream+ in to the (tens of) millions of daily users. It believes in the quality of the Ritestream+ platform users, and has (contractual) agreed to pay a relatively high Revenue Per Mille (RPM). A metric that represents how much money you’ve earned per 1,000 video views).

So, that’s awesome as the more ad income, the higher the $RITE earned per view… and the more interest in the streaming platform… and the higher the Platform income (and the higher the $RITE burns).

Speaking about $RITE…

The ad income may come from 2 sources: in-stream video commercials plus banner display ads inside the UI of the platform. So, the ad income is received in (fiat) dollars.

While both the W2E and W2W rewards are paid out in $RITE…

So, although at the start, the RITE team may use “some” $RITE from the marketing “pool” (allocated in the Whitepaper)… in the end… to pay out the $RITE rewards over time, these $RITE tokens have to be bought on the open market…

This is “huge” as it causes a constant $RITE token buying pressure… and the more ads are shown… the higher the $RITE rewards and purchases on the market.

But yeah you may think… claimed/received $RITE may be sold immediately by the platform user, and if everyone is immediately selling their tokens… the buy pressure and sell pressure will be the same… and no upwards price effect will happen.

But think about it…

If you receive some $RITE once a month… are you really immediately going to sell them?

First, it depends how much the tokens are worth and what you expect the token price to do.

If the related dollar amount is relatively small (and that’s the case unless you watched thousand hours of content), you may think…

• I will first accumulate more $RITE to achieve a certain $RITE amount and/or dollar value, for example to watch Premium content (Pay-per-View).
• I will wait until the $RITE token price appreciates further.
• What else can I do with my $RITE tokens?

Well, let’s answer that last question…

Soon, besides paying for Premium content, it will be possible to use your $RITE to purchase Watch-to-Win Booster packages.

These Booster packages increase your chance to win prizes in the Watch-to-Win pool.

So, that’s why I expect many to take the opportunity and use their earned $RITE to boost their chances.

BTW, it’s in the planning to reward $RITE stakers with these W2W Boosters as well. So, increasing the staking benefits… which is of course positive for the tokenomics.

Also, if you have $RITE all in a sudden… you are going to “investigate” the tokenomics and maybe get interested in buying and/or staking $RITE for purposes outside the streaming platform.

Hence, sufficient reasons to “assume” that there will be “friction”, i.e. people holding the token for a longer period instead of immediately selling their earned rewards.

So, as a result, thousands of (new) streaming platform users will earn (a small) amount of $RITE tokens each month (or later even weekly).

This will result in a huge boost of new wallet holders and significantly broader distribution of the $RITE token.

This alone is very positive for the tokenomics.

To summarize…

The initial buy pressure from the open buys… followed by increased $RITE usages as utility (Booster and Premium content purchases) will lead to increased token velocity, more transaction volumes, better liquidity… and ultimately token price appreciation.

Furthermore, it’s important to know that…

The $RITE rewards are paid out on the Base Chain as all on-chain activity will be built on Base.

(Note: for 2024, the rewards were paid out on the BNB chain, but from 2025, the rewards are paid out on the Base chain).

That’s perfect as Base had even lower gas fees in comparison to BNB chain, and with respect to micro-payments… a small gas fee in dollar cents may be a relatively percentage of the micro-payment. So, you better pay a fraction of a dollar cent instead of a few dollar cents as gas fee.

But the Base Chain also opens up a lot of new opportunities as many other “projects” have X2E (Activity X to Earn). Think about:

• Tap to Earn
• Play to Earn
• Search to Earn
• Engage to Earn
• Learn to Earn
• Move/Fitness to Earn
• Share computer bandwidth (GPU) to Earn, aka DePIN
• Validate to Earn (node running)
• Share personal data to Earn (SociFi)
• and what else?

Most will have an API service where the team can add the $RITE token as reward.

And if you can combine these X2E activities and you can earn more $RITE… all separate activities are more interesting… and everyone wins… the earners, and the projects.

Some examples by just looking at the 20 CryptoKnight projects for season 1…

• GNUS AI and KOII Network. DePIN. Share GPU while watching videos (on demand).
• GFIT. Fitness to Earn.
• PlayEmber and Pentagon Games. Play to Earn.
• Bluwhale. Share personal data to Earn.

Anyway, you probably get the idea.

And think about the extra interest and awareness from all other websites and communities who inform their followers about the “best” X2E options.

Social media campaigns and AMAs

Besides social media campaigns, during the soft launch in October-November 2024, Joseph Khan, Chief Strategist, reached out to new communities via a special 3 week Grand AMA Tour…

The first purpose was to reach sufficient daily user to get 50K daily ad views which occurred end December 2024. Thereafter, the Smaato Ad Platform integration was implemented, and now the team may focus on scaling up the platform via…

Paid advertising

As initially target, the team targets the Philippines as they have (a) a large and young population, (b) the vast majority of them speak or understand English so content will land well, (c) after Nigeria they have one of the largest % of crypto holders, (d) they have the highest % of people who daily stream content, and (e) the online cost for advertising is low.

Of course, soon followed by other (interesting) countries.

Besides paid advertising, we expect the community to help via the…

Referral Program

The referral program will start simple. The more “friends” you refer (and who will use the platform), the higher your chance to win in the monthly lottery.

Later this referral program will be more advanced with (possible) rewards in $RITE or other forms of rewards (more secure referral “income”, not dependent on “luck”).

Email Marketing

Besides regular emails to newsletter subscribers (and other email lists), each new user will get a “drip series” of welcome emails explaining concepts like watch-to-earn, watch-to-win, etc.

Over time, more trigger-based emails will be added. For example, if someone watched a piece of content, once in a while it could trigger an email asking them to rate that video, but also serve some suggestions about related content.

Other marketing campaigns

As explained above, the X-to-Earn communities are perfect “candidates” for marketing. These are the people who like to earn tokens, no matter what they have to do…

However, the marketing focus will also on “content lovers”, and people in Web2 who want to watch the content for free.

A recent example is the 5 days of Christmas campaign.

The good part is that the team is prepared as they spent a lot of time on setting up the back-end integrations for ad analytics. So, that once they start firing up paid ads on social media, they know exactly what ads give the best ROI and how to drive people to the platform.

Of course, many new marketing campaigns will follow… this is just the start. Stay tuned.

If Smaato doesn’t fulfill an ad request, the user will see an “internal” ad. This may be video commercials promoting the CK and/or featured Projects.

Needless to say, all the episodes of the CK Show will be on RITESTREAM+ as well.

And think about it… when “live”… what will Projects, Hosts, Knights, and KOLs do?

They will stimulate their “followers” to watch the CK Show episode(s) on RITESTREAM+.

Or in case of a CK Launchpad sale… these “partners” will “promote” the sale to their followers.

The TV and Video market (as part of the Media market) is divided into:

• Traditional TV & Home Video ($385 billion worldwide)
• OTT Video (Over-The-Top) ($316 billion)

And the OTT Video market is divided into:

• Subscription Video on Demand (SVoD), aka Video Streaming ($109 billion)
• Pay-per-View (TVoD) ($11 billion)
• Video Downloads (EST) ($6 billion)
• OTT Video Advertising ($191 billion)
• Free ad-supported streaming TV (FAST) ($10 billion)
• Advertising Video-on-Demand (AVoD) ($48 billion)

Although the RITE team is focusing on and targeting the FAST market segment, I think that as long as RITESTREAM+ is “just” a web App and has no mobile (Android and iOS) apps, and/or Apps to connect to TVs, set-up boxes, or Google Chromecast… the “competition” is on the web with main competitors as YouTube who show (video) content monetized via in-content video ads (and banner/display ads around the content).

(Also, because FAST providers often offer linear programming (with live sport and other events), while RITESTREAM+ offers content on demand)

So, for now, we just look at the AVoD market…

Definition: AVoD (Advertising-based Video on Demand) refers to the practice of offering video content to viewers for free, with advertisements inserted into the content as a way of monetizing it. AVoD platforms can include streaming services, video sharing sites, and other digital platforms that offer free video content. AVoD advertising can take different forms, including pre-roll ads that play before the content, mid-roll ads that play during the content, and post-roll ads that play after the content.

Highlights of Global AVoD market:

• Revenue in the Advertising Video-on-Demand (AVoD) market market worldwide is projected to reach $48.32 billion in 2024.
• Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.09%, leading to a projected market volume of $71.31 billion by 2029.
• In the worldwide Advertising Video-on-Demand (AVoD) market market, the number of users is anticipated to reach 4.9 billion users by 2029.
• User penetration is expected to be 50.6% in 2024 and is forecasted to increase to 61.0% by 2029.
• In a global context, the majority of revenue will be generated the United States, which is projected to account for $24,25 billion in 2024.
• The average revenue per user (ARPU) Worldwide Advertising Video-on-Demand (AVoD) market market is expected to be $12.33 in 2024.
• The global AVoD market is witnessing a surge in demand as consumers increasingly prefer ad-supported streaming options over traditional subscription models.

So, above was all taken from statista.com data. Now let’s look at another data source…

GrandViewResearch.com

Here, the base for expected 2024 revenue is about the same 49.04 billion vs 48.32 billion as expected by Statista… but what’s interesting is to see the huge difference in CAGR projections.

The global advertising-based video on demand market size was estimated at USD 49.04 billion in 2024 and is expected to grow at a CAGR of 29.2% from 2025 to 2030. AVOD services are gaining popularity, particularly as more subscription-based on-demand services proliferate and take up a substantial share of consumers’ budgets. Advertising-based video on demand (AVOD) platforms leverage analytics of user activity as well as device specifications and capabilities to target advertisements to viewers. Because publishers may utilize user activity data to customize ad targeting, marketers are becoming more interested in AVOD services. AVOD platforms can use user activity analytics to provide tailored advertising that boosts conversion rates and ROI for advertisers.

Some other remarks from Grand View Research…

Target Audience

Customers who are willing to watch advertising in exchange for free material are the target audience for Advertising-based video on demand (AVOD) providers. The absence of advertisements in the model is understandably appealing to consumers who have become accustomed to fast service and are willing to pay for convenience. YouTube is a prime example of an AVOD media service where content producers can upload original content to YouTube’s servers and monetize their work with adverts. One significant challenge AVOD services face is balancing the number of adverts and the user experience. Too many advertisements or advertisements that are not relevant to the user may turn them off. Some advertising-based video on demand systems allow consumers to comment on the advertisements they watch, click a button to skip an intrusive ad, or respond to a survey question in its place.

Advertising-based video on demand (AVOD) platforms analyze user engagement and behavior analytics, revenue, and conversion rates to determine the efficacy of tailored advertising. In addition to audience reach, preferences, demographics, user activity and engagement metrics, and income, AVOD service providers can collect data from everything on their platforms. Service providers can enhance user suggestions and ad targeting, promote engagement, and optimize revenue production by analyzing AVOD data with the appropriate software solutions. In order to gauge the success of tailored commercials, AVOD systems can also track ad impressions, clicks, and conversions. These analytics allow AVOD platforms to identify the most successful advertising and modify their targeting tactics accordingly.

Advertisement Position Insights

Based on advertisement position, the market is classified into pre-roll, mid-roll, and post-roll. The mid-roll advertisement position segment dominated the overall market, gaining a market share of 49.1% in 2024. Mid-roll advertising is placed in the middle of a video or audio clip, frequently interrupting the viewer’s or listener’s experience. Additionally, a mid-roll advertisement’s position might vary based on the platform and content format. Moreover, mid-roll adverts on online video platforms such as YouTube are often put at regular intervals, such as every five minutes or at specified timestamps defined by the content provider. This maintains a balance between keeping viewer interest and allowing advertising to reach their intended group.

The pre-roll advertisement position segment is anticipated to grow with the fastest CAGR of 30.6% throughout the forecast period. Pre-roll advertising appears before the main video or audio content begins. Additionally, this advertising is widespread in online video platforms, streaming services, and podcasts. Pre-roll advertising appears at the start of the content and is usually played automatically before the viewer or listener can access the desired content. Furthermore, pre-roll commercials can run for various lengths, but they are often kept brief to minimize disturbance to the user experience. Pre-roll ad lengths can range from a few seconds to a minute, with 15 to 30 seconds being the most popular. The main aim of this sort of advertisement position is to create a favorable balance between generating ad revenue and maintaining a positive user experience.

So, this is a huge $50B+ market and still growing whether with 8% or 29% CAGR for the coming years, time will tell…

Just think what may happen if RITESTREAM+ may get a 1% market share?

But in the end… it’s all about user experiences and the quality and uniqueness of the offered content. Luckily RITE can easily get access to the Allrites portfolio and marketplace.

Suggested reading…