When Marketing?

Content:

Introduction

When Marketing is probably the most frequently asked question in RITE’s Telegram group.

The term marketing is often used in different ways. Often it’s confused with terms as Branding, Promoting, and Advertising. Or it’s not clear whether it’s about the marketing strategy, marketing plan(s), or specific marketing campaigns.

So, before we dive deeper and answer this question, first some definitions and basic marketing “theory” to understand the differences and to better understand what I mean with specific terms…

Marketing theory and definitions

Marketing Strategy, Marketing Plan, and Marketing Campaign

While often used interchangeably, marketing strategy, marketing plan, and marketing campaign are distinct concepts that serve different purposes in the marketing process. Here’s a breakdown of each:

Marketing Strategy:

A marketing strategy is a long-term approach that outlines how an organization will achieve its marketing goals and objectives. It’s a high-level plan that defines the overall direction, scope, and focus of the marketing efforts. A marketing strategy typically answers questions like:

  • What are our target audience and market segments?
  • What are our unique selling points and competitive advantages?
  • What are our marketing goals and objectives?
  • What are our key performance indicators (KPIs) to measure success?

A marketing strategy is often developed through a process of market research, competitor analysis, and internal discussions. It serves as a guiding framework for all marketing activities and decisions.

Marketing Plan:

A marketing plan is a detailed document that outlines the specific actions and tactics to achieve the marketing strategy. It’s a more tactical and operational plan that breaks down the marketing strategy into smaller, manageable tasks. A marketing plan typically includes:

  • Market analysis and research
  • Target audience and segmentation
  • Marketing mix (4Ps: product, price, promotion, and place)
  • Budget and resource allocation
  • Timeline and milestones
  • Performance metrics and KPIs

A marketing plan is often developed for a specific period, such as a quarter or a year, and is used to guide the day-to-day marketing activities.

Marketing Campaign:

A marketing campaign is a specific, time-bound effort to promote a product, service, or idea. It’s a tactical initiative that aims to achieve a specific goal, such as increasing sales, generating leads, or building brand awareness. A marketing campaign typically includes:

  • A clear objective and target audience
  • A specific set of tactics and channels (e.g., social media, email, advertising)
  • A budget and resource allocation
  • A timeline and milestones
  • Performance metrics and KPIs

A marketing campaign is often a part of a larger marketing plan and may be used to support a specific product launch, promotion, or event.

To illustrate the differences:

  • A marketing strategy is like a roadmap that outlines the overall direction and goals.
  • A marketing plan is like a detailed itinerary that outlines the specific actions and tactics to achieve the goals.
  • A marketing campaign is like a specific trip or event that is part of the overall itinerary.

In summary:

  • Marketing strategy: Long-term approach, high-level plan, defines overall direction and goals.
  • Marketing plan: Detailed document, tactical plan, outlines specific actions and tactics to achieve goals.
  • Marketing campaign: Specific, time-bound effort, tactical initiative, aims to achieve a specific goal.

Marketing vs Branding vs Promoting vs Advertising

While often used interchangeably, marketing, branding, promoting, and advertising are distinct concepts that serve different purposes in the marketing process. Here’s a breakdown of each:

Marketing:

Marketing is the process of creating, communicating, and delivering value to customers. It’s a broader concept that encompasses all activities aimed at satisfying customer needs and wants. Marketing involves understanding customer behavior, identifying market opportunities, and developing strategies to reach and engage with target audiences. Marketing includes:

  • Market research and analysis
  • Product development and positioning
  • Pricing and distribution strategies
  • Promotion and advertising
  • Customer relationship management

Marketing is a holistic approach that focuses on building strong relationships with customers and creating long-term value.

Branding:

Branding is the process of creating and maintaining a unique identity for a product, service, or company. It’s the process of building a reputation, image, and personality that sets a brand apart from its competitors. Branding involves:

  • Developing a brand positioning and messaging
  • Creating a visual identity (logos, colors, typography)
  • Building brand awareness and recognition
  • Establishing brand values and personality
  • Managing brand reputation and crisis communications

Branding is about creating an emotional connection with customers and building a loyal following.

Promoting:

Promoting refers to the specific actions taken to increase awareness, interest, and demand for a product, service, or brand. Promoting involves using various tactics to reach and engage with target audiences, such as:

  • Advertising (online and offline)
  • Public relations and media outreach
  • Events and sponsorships
  • Content marketing and social media
  • Email marketing and direct mail
  • Sales promotions and discounts

Promoting is about creating buzz and driving sales, often through short-term campaigns or initiatives.

Advertising:

Advertising is a specific form of promoting that involves paying for space or airtime to reach a target audience. Advertising can take many forms, including:

  • Print ads (newspapers, magazines, billboards)
  • Digital ads (online banners, search engine ads, social media ads)
  • Television and radio ads
  • Outdoor ads (billboards, transit ads)
  • Product placement and sponsorships

Advertising is a paid form of promotion that aims to grab attention, build awareness, and drive sales.

To illustrate the differences:

  • Marketing is the overall process of creating value for customers.
  • Branding is about creating a unique identity and reputation.
  • Promoting is about increasing awareness and demand through various tactics.
  • Advertising is a specific form of promoting that involves paying for space or airtime.

In summary:

  • Marketing is the broader process of creating value for customers.
  • Branding is about creating a unique identity and reputation.
  • Promoting is about increasing awareness and demand through various tactics.
  • Advertising is a specific form of promoting that involves paying for space or airtime.

By understanding the differences between these concepts, you can develop a more effective marketing strategy that aligns with your business goals and target audience.

What is a marketing funnel?

A marketing funnel, also known as a sales funnel or conversion funnel, is a visual representation of the customer journey from initial awareness to conversion. It’s a diagram that illustrates the various stages a customer goes through as they move from being a prospect to becoming a customer.

The marketing funnel typically consists of several stages, each representing a specific step in the customer journey. The stages may vary depending on the industry, product, or service, but common stages include:

  1. Awareness: The customer becomes aware of the brand, product, or service through advertising, social media, word-of-mouth, or other means.
  2. Interest: The customer shows interest in the product or service, often by visiting the website, reading reviews, or asking questions.
  3. Desire: The customer develops a desire for the product or service, often by comparing features, prices, and benefits.
  4. Action: The customer takes action, such as making a purchase, signing up for a free trial, or requesting more information.
  5. Retention: The customer becomes a repeat customer, often through loyalty programs, customer service, or ongoing support.

The marketing funnel is often depicted as a narrow top and a wider bottom, with the awareness stage being the widest and the conversion stage being the narrowest. This represents the idea that many customers enter the funnel, but only a few make it to the end.

The marketing funnel serves several purposes:

  1. Visualizes the customer journey: It helps marketers understand the customer’s thought process and behavior throughout the buying process.
  2. Identifies bottlenecks: It highlights areas where customers may be dropping off or getting stuck, allowing marketers to optimize and improve the funnel.
  3. Measures performance: It provides a framework for tracking and measuring the effectiveness of marketing efforts and identifying areas for improvement.
  4. Guides strategy: It informs marketing strategy and tactics, helping marketers to focus on the most effective stages and channels.

Some common marketing funnel metrics include:

  1. Conversion rate: The percentage of customers who complete a desired action (e.g., make a purchase) at each stage.
  2. Drop-off rate: The percentage of customers who drop off at each stage.
  3. Cost per conversion: The cost of acquiring a customer at each stage.
  4. Return on investment (ROI): The return on investment for each stage and overall.

By understanding and optimizing the marketing funnel, marketers can improve customer engagement, increase conversions, and drive business growth.

What is an effective marketing campaign?

An effective marketing campaign is one that achieves its intended goals and objectives, while also being efficient, measurable, and aligned with the target audience’s needs and preferences. Here are some key characteristics of an effective marketing campaign:

  1. Clear goals and objectives: The campaign should have specific, measurable, achievable, relevant, and time-bound (SMART) goals, such as increasing sales, generating leads, or building brand awareness.
  2. Targeted audience: The campaign should be tailored to a specific audience segment, taking into account their demographics, behaviors, preferences, and pain points.
  3. Unique value proposition: The campaign should communicate a clear and compelling value proposition that sets the brand apart from competitors and resonates with the target audience.
  4. Multi-channel approach: The campaign should use a combination of marketing channels, such as social media, email, content marketing, paid advertising, and events, to reach the target audience.
  5. Consistent messaging: The campaign should have a consistent message and tone across all channels and touchpoints, to build brand recognition and credibility.
  6. Measurable metrics: The campaign should track and measure key performance indicators (KPIs) such as website traffic, engagement rates, conversion rates, and return on investment (ROI).
  7. Data-driven decision-making: The campaign should use data and analytics to inform decision-making, optimize performance, and adjust the strategy as needed.
  8. Creative and engaging content: The campaign should feature high-quality, engaging, and relevant content that resonates with the target audience and encourages sharing and interaction.
  9. Timing and pacing: The campaign should be timed and paced to maximize impact, with a clear understanding of when and how to deploy different tactics and messaging.
  10. Budget allocation: The campaign should have a clear budget allocation, with a focus on the most effective channels and tactics that drive the greatest ROI.
  11. Collaboration and coordination: The campaign should involve collaboration and coordination across different teams and departments, to ensure a cohesive and effective execution.
  12. Flexibility and adaptability: The campaign should be flexible and adaptable, with the ability to adjust to changing market conditions, consumer behavior, and unexpected challenges.

By offering a valuable resource for free, businesses can attract potential customers and encourage them to take the next step in the marketing funnel.

What’s a lead magnet?

Now if that’s out of the way, let’s look at RITE’s marketing strategy and plans before we can discuss the branding, promoting, and specific marketing campaigns.

RITE Marketing Strategy and plans

The marketing strategy should fit in the main Mission and Vision, and in simple words has the purpose to create products/services:

  • To use the latest blockchain and Web3 technologies to revolutionize, democratize, and decentralize the Hollywood-driven entertainment industry by giving more power to fans and creators.
  • To onboard the next 1 billion people into their first Web3 experiences (owning a non-custodial wallet and holding their first cryptocurrency, preferable the $RITE token).

With as sub strategy to create a sustainable ecosystem for the $RITE token as explained in the whitepaper.

At the moment, there are 3 “narratives” each having its own marketing strategy, marketing mix, and target audiences:

  • Streaming Platform to attract people who want to watch unique media content (Movies, TV shows, Docuseries). Either for free (sponsored via ad income with unique W2W and W2E revenue-sharing) or paid (Pay-per-View or monthly subscription fee to watch Premium content). And to some extent… the target audience includes people who want to earn and accumulate free ($RITE) tokens.
  • Film & TV Crowdfunding Platform to attract people who want to fund new media content projects and/or want to engage with the producers/cast.
  • CryptoKnights Show and CK Launchpad to attract people who want to know more about new technologies and Web3 (blockchain, crypto), and maybe want to invest in Web3 crypto projects.

On all individual pages (links above), you can find additional info about the specific marketing “plans” for each narrative.

Not just B2C but also B2B…

To become successful, the RITE team also needs to “attract” and partner with “Businesses” such as Project owners (to be features in CryptoKnights Show), Launching partners, Film & TV producers/creators, Broadcasters, Streaming services, and Content distributors.

You know, to revolutionize, the RITE team needs to “control” the full “media chain” starting from funding, to production, to distribution, and ultimately monetization of media content.

So, although the RITE team has already access (via allrites) to a huge network of content creators/providers and content distributors, sometimes, they should develop separate marketing strategies/plans/campaigns to “connect” with new “Businesses”.

For example, think about the Mipcom Cannes Booth to connect with (new) content distributors, broadcasters, and streaming services to “sell” the CryptoKnights Show distribution rights.

The role of the $RITE token

The $RITE token is the heart and soul for the full ecosystem. In each narrative, the $RITE token can (or is required to) be used from both an investment and/or utility perspective.

For the $RITE “utility” role, think about… streaming platform users who earn free $RITE and may use the tokens to pay for certain (micro)payments such as Pay-per-View.

For the “investment” role, think about $RITE required to be hold/staked to get guaranteed or higher Launchpad allocations.

As a result of this essential $RITE token role in all 3 narratives, the RITE (marketing) team doesn’t have to do any separate “direct marketing” to “promote” the $RITE token itself.

Each specific promotion or marketing campaign for a product/service in one of the narratives, “indirectly” promotes the $RITE token as people “need” the token inside the ecosystem.

So, now we know about the marketing strategy, plans, and the role of $RITE… let’s take look at…

Branding and Promoting

Start in March 2022
May 2022
July 2023
June 2024
Current website

With respect to the logo and branding, there were several “re-designs”:

  • Start phase, from original whitepaper (March 2022) with “old” logo until January 2023.
  • Starting 2023 with an all-new look (new logo) and in July 2023 a reworked website.
  • Starting January 2024 with new styling around 5 pillars, new roadmap, staking, burning, and CK NFT sales.
  • Followed in May 2024 with updated Whitepaper, introducing the Fund, Watch, Engage, and Collect concept.
  • June 2024, launch CryptoKnights.tv website, Discord channel, and 𝕏-account.
  • October 2024, introduction RITESTREAM+ the streaming platform with Watch-to-Earn and Watch-to-Win (styling).

Until CryptoKnights got its own β€œbranding” (website and social media channels) in June 2024, all the branding was done via RITESTREAM’s website and social media channels.

The branding and promoting was primarily focused on informing the community about the project progress (updated whitepaper, roadmap, 5 pillars) and new products/services (streaming App, CK NFTs and riteFUND) via:

  • News and updates via website and Medium announcements.
  • News and updates shared via social media announcements (especially on 𝕏 and Telegram).
  • AMAs (YouTube and 𝕏-Spaces) either own-hosted or as guests in AMAs presented by KOLs.

Of course, after the new CryptoKnights brand (with own website, X-account and YouTube channel) was introduced, all the branding and promoting for CK was done via these new channels… showing trailers, reality shoots, and the (one-by-one) revealing of the Projects, Knights, and Hosts.

After the revealing of the full Cast and all Projects… the Press Release was meant to inform a broader public about CK… and all details were added to the IMDb database… in preparation for the MIPCOM β€œpromotion” and on-boarding of broadcasters and streaming services to air the show.

So, both RITESTREAM(+) and CryptoKnights deserve their own branding as separate “narrative” with “different” target audience.

Hence, different marketing campaigns with different activities on different social media channels, and different target audiences.

Cross-marketing and cross-branding

That said, there is some overlap in both audiences… and especially in the beginning as the streaming platform is initially being promoted among crypto communities… to attract people who like to do “X”-to-Earn free crypto tokens (for “X”, read any activity such as Play, Tap, Move… and now Watch).

But in essence, you like specific media content (Films, TV shows, Documentaries, etc) and want to watch it on the streaming platform.

Or you are especially interested in reality crypto TV shows and/or want to know more about interesting Web3/Crypto projects to invest in (together with the Knights).

The third narrative, Film & TV Crowdfunding (and Popcorn Collective), targets both audiences, media content lovers AND “investors” (where investors may be “Web3/crypto investors” but also Web2 crowdfunding investors with no crypto experiences).

There are many cross-marketing opportunities “between” CryptoKnights (and CK Pad) and RITESTREAM+. For “active” examples, read this paragraph… Cross-Marketing CryptoKnights and RITESTREAM+.

Up- and cross selling

The beauty is that there are some already built-in or upcoming “up- and cross-selling” benefits:

  • Streaming platform. A new user can just watch content for free. By connecting his wallet (or subscribe via email) the user can now get free $RITE and win prizes in the lottery. With the earned $RITE the user can buy Premium content (Pay-to-View), or upgrade to monthly Premium subscription. He can invite other users to earn Boosters and increases his changes to win prizes (later maybe earn $RITE as affiliate). He is maybe interested to use (the earned) $RITE to buy a Collectible or Booster package… or becomes active on the…
  • Crowdfunding platform and Popcorn Collective. Besides new users initially coming from the Streaming platform… they may come via the CK Launchpad, or directly via promotions. As funnel “upgrade”, you may think about investing in a Crowdfunding Pool (with several to-be-funded Film/TV projects) instead of a single project. Other funnel upgrades maybe “Collectibles” or Meet-and-Greet.
  • CryptoKnights and CK Launchpad. Here millions of watchers will see the CK show, who may become interested in the CK Launchpad to “invest with the Knights”… and may visit and use the Streaming platform. The same for investors who want to invest in one of the projects (targeted via promotions by KOLs, Knights, Projects, Partners)… they may want to watch content on the Streaming platform. Or upgrade and buy additional tokens (maybe even in a Tokens Pool).

So, the branding and promoting is in line with the marketing strategy and plans and are “divided” over the 3 narratives with some up- and cross selling opportunities.

And now, you may say, but what about the (potential) $RITE token holders. They still need to be informed about the overall progress.

At the moment, this is primarily done via the ritestream Telegram Group and ritestream Telegram channel, and weekly recap email. (And of course, via RITEFANS)

Now we know about the branding and used social media promotion channels, let’s look at how the team is trying to get more eyeballs to the news announcements and updates via marketing campaigns.

Marketing Campaigns

If you want to get extra “eyeballs” to your social media posts, the team can either boost the post by paying for additional advertising, or they can try to stimulate the “community” to share the content.

Of course, we as RITEFANS are sharing the content for free, but the team also had many campaigns where they “rewarded” users for sharing and performing social media tasks via platforms such as Galxe, TaskOn, and Zealy.

For social media tasks, think about, liking, re-posting, replying, following, joining/subscribing to Telegram, Discord, or YouTube.

The team had all kinds of promotions around activities such as:

  • News as updated Whitepaper and roadmap.
  • Launching new products such as Web App, CK NFT sales.
  • Reaching new milestones (such as new staking pool or X Million total $RITE staked).
  • New Liquidity Pool.
  • New team member announcements.
  • Partnerships announcements.

And in general to create more attention and awareness, there were competitions such as:

  • #RITEMEME challenge.
  • #RITESTICKER challenge.
  • #RITEDATE challenge.

With many very creative ideas. Below my all-time favorites (when we had the old logo).


What if all RITE fans were that fanatic and creative?

That’s why we as RITE fans have a strong community with fans who want to share, promote, like, re-post, and create new content on social media to help to spread the word about RITE… You can help… join our “Marketing group” on Telegram.

As we now know from all those popular “memecoins”… the stronger the community… the stronger the token.

(BTW, you can use these Memes as created by other RITE fans)

So, the RITE (marketing) team has often tried to increase social media “activity and presence”, and often around and related to the main and most important activities and news announcement.

Either via social campaigns stimulating people to share/re-post, like, or reply where people get rewards or chances to win prizes. Or the team boosted the posts via paid ads. Below is an example of an image ad with 2.4M+ views, and video ad with 4.4M+ views.

Also, there were many AMAs with all kinds of influencers. On our AMAs page, we (try to) post all the upcoming AMAs. But to give you and idea… below a small overview to emphasize the “broad coverage” among different (crypto) communities.

So, to summarize… the promotion and advertising is focused on “boosting” social media “activity and presence” and using AMAs to reach out to other communities… to increase attention and awareness around news, updates, milestones, new products, etc.

If you ask me, it’s a good strategy.

Below the latest campaign around the CryptoKnights trailer. Here Knights, Projects and the team work together to get the most eyeballs not just to the trailer video but combined with a TaskOn social media campaign to stimulate people to follow all featured projects on Telegram and 𝕏 by rewarding 500 people with each 800 $RITE for performing these social media activities…

When Marketing?

FAQ: When Marketing?

This is probably the most FAQ in the official ritestream Telegram group.

Often asked by short-term traders who hope that the $RITE token price will increase if the RITE team starts to “promote” the $RITE token more. Hence, they can take a profit.

Of course, there are also other token holders who are in for the long-term and who want to know what the RITE team has planned with respect to marketing.

These smart and long-term investors are more interested in the marketing plans for “branding and promoting” all activities in the 3 main narratives (Streaming platform, CryptoKnights Show and Launchpad, Film & TV Crowdfunding).

While “wannabee quick rich” investors want to know what the team is doing to promote the $RITE token in the short term.

And usually, they come up with suggestions such as:

  • Hire well-known KOLs or YouTube influencers with large numbers of “followers” to shill the $RITE token.
  • Start a paid advertising campaign on a specific social media channel (X, YouTube, Tiktok).
  • Start a banner advertising campaign on specific websites targeting crypto investors such as CoinMarketCap or blockchain scanners.
  • Sponsor or attend a Web3 or Blockchain Conference to become more “visible” among crypto investors.

BTW, most of the time, this question is asked by the same people who ask questions such as:

  • When CEX listing? (answered here).
  • Why is the $RITE price not increasing while the whole market is? (answered here).
  • When is the next vesting unlock? (answered here).
  • The marketing focus on the CryptoKnights Show has no positive effect on the $RITE token price. How do people know that CryptoKnights is powered by $RITE? (answered here).

So, these “marketing experts” may expect above suggestions to be effective and “easy to implement” as they prefer “hype over education”… all to just make a quick buck. No matter the costs and without knowing how to set up an effective marketing campaign themselves.

First some remarks on the 4 mentioned suggestions above…

Well-known KOLs and YouTube influencers first have to be convinced that it will benefit them and their audiences to “mention” RITE and the “message” has to “fit”. Often they ask “money” or tokens for their promoting.

And YouTube influencers are not “cheap”… just click the link to get an idea about pricing.

BTW, in March 2024, an investor from our community decided to spend $50K to hire several KOLs/YouTube influencers to “promote” $RITE… all based on the same concept… explaining what RITE is all about by sharing some basic details as website and public info such as CoinMarketCap details… All focusing on the low Marketcap and potential (at that time, the Marketcap and Circulating Supply was incorrect as not updated by Coinmarketcap and Coingecko)…

The effect?

Waste of time and money for this specific community member who paid the campaign out of his own pockets. And yes, it didn’t help that the initial BTW halving euphoria slowly dissipated in Q2 2024. (Speaking about timing… as it’s very hard to predict markets… although many seems to know when the markets will rise and fall as there is this 4-year BTC cyclus…)

But there is also this risk if a KOL/influencer promotes crypto projects (gives investment advises)… the moment some of his “tips” perform bad (or turned out to be “scam”)… this will backfire on $RITE.

We saw this lately when a YouTube influencer voluntarily tipped $RITE… the reaction in our Telegram group… “You can’t trust that guy”.

Advertising (or sponsored posts) on social media (X, YouTube, Facebook, TikTok), and banner ads on websites with lots of crypto investors “eyeballs” are not cheap either.

For example, YouTube video ads can range in price from $0.10 to $0.30 per view or per click. This means the cost of reaching 100,000 viewers, on average, would be between $10,000 – $30,000.

The cost per click/view on X, Facebook, and TikTok are usually even higher (unless you create a “viral” campaign where users are sharing your (paid ad) content “for free”).

But one view is often insufficient, on average 3-7 ad impressions have to be shown before someone clicks.

With respect to attending and having a booth on Conferences and Exhibitions… What’s more important… the CryptoKnights booth on Mipcom in Cannes, or let’s say having a booth on the Web3 Conference in Amsterdam?

So, without “clear goal and objectives”, “unique value proposition”, “creative and engaging content”, proper “timing and spacing”, and without proper “budget allocation”… just to name a few of the 12 elements of an effective marketing campaign (see above)… the campaign has a high chance to fail.

Of course, if it’s a “stand-alone” campaign without looking at the overall marketing strategy, individual marketing plans, marketing funnel, and lacking a clear call to action (with FOMO effect), the chance of failure increases even more.

Trying to boost the $RITE token interest and price isn’t that easy as often thought.

Let me explain…

You have to “convince” the target audience (potential investors) to buy the $RITE token for a reason…

You know, it’s not just a matter of informing people that the Marketcap is “way too low”. Or just creating some “awareness” about RITE and the $RITE token.

Investors want a “clear and no-brainer” reason why they should buy $RITE right now… So,

When does it make sense to start a “Buy $RITE now” marketing campaign?

Well, obviously, when the team can create some FOMO (Fear Of Missing Out).

Think about the time around the TGE/IDO (March 2022) when the team had to “sell” the IDO to new investors… At that moment, there was a real reason to buy “now” as the number of $RITE tokens available was limited (FOMO). Plus, often investors expect the token price to increase above the public IDO price, the moment the token is listed on CEXs (in our case on MEXC and Gate)… and that was the other FOMO reason.

Another FOMO example was the CK NFT (and riteFUND) sales moment… potential NFT investors simply had to buy and stake the $RITE token.

But if there is no clear (FOMO) reason…

The potential investors in the $RITE token will take their time…

So, the RITE team should create “marketing content” for each phase in the “AIDA sales funnel”, from Awareness, Interest, Desire, to Action.

Or in simple words… create content and “landing pages” with intention to make people aware, get interested, create desire, and convince people to buy the $RITE token.

(Note: the “lack” of this kind of content on ritestream’s website was the main reason to start RITEFANS)

Your challenge…

Can you mention any specific reason right now (early December 2024) why you should buy $RITE immediately? Does the target audience miss something that they can’t do later?

(Yes, the $RITE token price may go up and never pulls back… and if this may happen, yes in hindsight, it was “today” the best day to buy… but can you really convince people to buy $RITE now just for this potential reason, and can the RITE team “guarantee” that it’s now the best time to buy $RITE as the price will be never any lower? And how often can the team launch such a campaign?)

Of course, we know that there are many reasons to invest in $RITE for the long term. And on this website and in our community chats, we describe and discuss many of these reasons…

But I challenge you… try to create a direct advertising banner ad campaign yourself following the AIDA-formula where you may use an (Attention grabbing) hero image, a headline, 1-2 short lines of text (Interest, Desire), and a clear Call-to-Action with as ultimate goal to convince people to buy the $RITE token. Or write a video script for a 15-30 second video clip.

How would your advertising campaign look like? What would be your landing page? And why would your campaign be effective?

Or should you the RITE team just focus on improving the ecosystem and doing what they have promised in the whitepaper, roadmap, and execute the aimed plans in all 3 narratives?

Yes, as part of a marketing campaign… they may stimulate people to buy the $RITE token as it’s needed for the CK Launchpad token sales or a new Film & TV crowdfunding… but as stand alone campaign and short term vibe to boost the token price… spending your time and marketing budget is a waste as the effect(s) won’t be sustainable.

So, the number 1 rule in advertising (Ogilvy)…

You can only spend your marketing dollar once…

So, you better spend your money wisely at the proper moment… when you have really something to offer… an offer people can’t refuse.

And please don’t forget… the marketing for promoting the $RITE token should be paid from the $RITE treasury… and if not effective… more $RITE comes in circulation… having probably a negative effect on the $RITE token price. So, for short-term traders/investors… the aimed effect of a short upwards price spike, may instead result in token price selling pressure…. as nothing is for free.

Now, let’s look a the current…

Social Media Presence

Social Media ChannelRITESTREAMCryptoKnights
𝕏 Followers48,30045,000
𝕏 Posts2,392414
Telegram Group10,715N/A
Telegram Announcement channel2,544N/A
YouTube Subscribers70397,600
YouTube #Videos4328
YouTube Total Views14,302279,814
Discord Server Members13,098?
LinkedIn Followers588N/A
Instagram Follows1,417N/A

Date: December 8, 2024

Direct links to these social media channels:

So, within a few months, CryptoKnights already significantly “outperformed” ritestream on YouTube and is way more “effective” on 𝕏 in reaching the target audience.

However, the main marketing exposure around CryptoKnights still has to start… come back in a few months and these numbers will be much higher. (I will leave these numbers on this page, so you can see the progress)

So, we can discuss each and every marketing campaign, and look whether it was effective or not… but that doesn’t make sense. For every marketing campaign, the team will learn and try to improve for the next one.

RITEFANS Marketing Campaigns

What we can do as RITE fans is help the team to spread out the word about RITESTREAM and CryptoKnights.

Inside our RITEFANS Telegram Group, we divide the group into 2 topics. One is for discussing Fundamentals, the other one is for Marketing. Here we signalize X-posts that are worth to be re-posted, replied, or liked.

The source post can be anything… official RITE and CK announcements, RITEFANS blog posts, RITEFANS’ community input (such as new Memes), or any other interesting post on 𝕏 that’s worth to react to.

So, if you want to “raid” the RITE and CK attention and awareness, join our Telegram group. We even have a raid bot with targets we want to achieve each campaign.

I added some tips about how to use the different social media channels for the best results…

Social media sharing and engagement tips

I will focus on Telegram, YouTube and 𝕏, and use the CryptoKnights trailer as an example.

The team posted the video on 𝕏 (see below) and YouTube and used this YouTube video on the CryptoKnights.tv website. In the Telegram announcement channel and Telegram group, the exact same text and hashtags were used, but people were redirected to the YouTube video (via bit.ly link).

Trailer CryptoKnights on Telegram

Although the (marketing) team had as main goal to reach as many eyeballs on 𝕏, we assume that we want to get the highest “free publicity” on all these 3 social media platforms. So, we are not looking at advertising (boosting posts)… but be aware that the team will promote this campaign via ads. Hence, they were sometimes limited and couldn’t use the hashtag $RITE on 𝕏 (as it’s a crypto token and against 𝕏’s TOS). But we as community can use it…

Let’s first look at the individual social media channels, and look how you can respond to a post from the team (on any other post), and what you can do yourself with the “content” and start with…

YouTube

How can you respond as RITE fan on YouTube?

Subscribe to Channel, Comment, Like, Share, Save (for watching later), Add to Playlist (via Save), Download video, and Clip video.

On YouTube, you can (easily) download the video… for re-posting (clips or the full video) on YouTube itself or on other social media channels with a new “twist”, call to action, and/or other hashtags… while targeting other “communities”.

So, the more engagement (comments, like, share) and re-uses (Download, Clip, Save to Playlist)… the more “free” eyeballs (shared by YouTube to users).

𝕏

On 𝕏, you can react to a post with a Like, Reply (comment), or Re-post.

Although you can’t download the video directly… you can re-post the video (without the original post text) and create your own unique video post on 𝕏.

Telegram

On Telegram, you can Reply, Forward, Copy the Message Link, and/or Download the Image/Video.

But Telegram’s main “disadvantage” is that you can only post inside individual groups (and if allowed channels)… and sometimes external links are forbidden.

But you can use hashtags although these are less “used” in comparison to 𝕏 for example.

This brings me to the…

Usage of hashtags

For 𝕏, there are 3 kinds of “hashtags”:

  • @. Used for mentioning 𝕏-handlers for 𝕏 profiles/handlers.
  • #. Used for the “traditional” hashtag.
  • $. Used for crypto tokens as $RITE for the RITE tokens

For simplicity and uniformity, use $RITE for RITE (token).

But what other hashtags should you use?

Well, the simple answer is to use hashtags that are relevant and where you expect people to click on. But always check the hashtag… does your message or $RITE hashtag “fit” with the other messages inside the hashtag “category”?

For example, you and the (marketing) team may use #WatchToEarn, #Watch2Earn, or #WatchAndEarn for the streaming platform… but what’s preferable?

Note that characters aren’t case sensitive… Of course, #WatchAndEarn is easier to read and understand than #watchandearn… So, use the first option.

But you can even use #Watch2Earn if you want to “penetrate” communities looking to earn free tokens. While using #WatchAndEarn” or more appealing hashtags for promoting a feeling-good Christmas movie targeting “housewives”.

Another tip is to just look at what hashtags the competitors are using.

Later I will add here a list of great hashtags to use on 𝕏…

Another remark… on Telegram the hashtag is the only way to let other communities “explore” your message… if someone chooses to click on the “Public Posts” for a specific hashtag.

Use of Hyperlinks

Be aware that all 3 social media platforms do kind of compete with each other… So, they treat redirects and links to the other 2 platforms differently.

For YouTube, it’s rather simple. You either add the hyperlinks in the video description (you can add “unlimited” links). And/or you add a Card inside the video (Button with link in right upper corners while playing), or add buttons/links at the end screen (starting 20 seconds before the end of the video).

For 𝕏, you can add external URLs inside the Post… and most of the time the Meta data (Title, Description, Default Page Image) is displayed below the Post text. But be aware that 𝕏 shows Posts with external URLs often less frequently in comparison to Post without external links (where users stay “inside” 𝕏).

For Telegram, usage of external URLs is more complex…

Telegram allows 3 forms of links:

  • Direct URL in the text. By default, Telegram shows the meta data below the post (Title, Description, Image/Video)… and after a Telegram user clicks on the link, he is immediately directed to the external URL.
  • Hyperlink. Now only the hyperlink is shown, and if you click… you have to confirm that you want to visit the URL (full URL shown after click).
  • Use a link shortener such as bit.ly (works the same as Hyperlink, but if cached by Telegram… you may also see the Meta data.

Hence, my tip for Telegram. Before publishing, try the post out in your “Saved Messages”… From there you post the aimed post and check whether it’s what you want to achieve.

So, as it’s the goal to get as much eyeballs to all 3 social media channels… some other tips…

  • Always use proper “default” Thumbnail images. Whether on the website, or on YouTube. Note that you can add a Call-to-action on the Thumbnail to increase click-through rate.
  • And if you use AutoPlay… you can use this thumbnail to start your video for the first few seconds.
  • Choose for the best route. For example, if you want to post to a video on Telegram, you can do it directly inside Telegram, direct to YouTube, or you can direct to the video post on 𝕏. You can even give Telegram users the option to select both routes (𝕏 and YouTube)… just what they prefer.
  • If possible ask for engagement (Like, Share, Reply, Repost, etc.) or any other CTA. This can be included in the first reply under the official post announcement. So, use the “first-reply” space properly… either by yourself or let someone else immediately reply.
  • Use Cards and/or End screen CTAs for YouTube videos.
  • Re-use Content. There is nothing “wrong” with re-posting (as a new Post at later time).
  • The number of Followers (𝕏) or Subscribers (YouTube) is a metric, but this doesn’t mean that all your posts will be seen by these numbers. Only a small portion will actually see your “message”… and the more engagement, the higher the chance that your post is being shown to your Followers/Subscribers. Note that for Telegram groups… this is different… you can’t “miss” a post… all posts can be seen by any group member, the moment he enters the group. Hence…
  • Share RITE Telegram posts inside other (public) Telegram groups.
  • If you “ignore” one of the channels… you will regret later. For example, the team may now focus on 𝕏 for the CK trailer… but the next time they want to do a live AMA on YouTube… it would be fine to have more YouTube subscribers.

Marketing Summary and Conclusion

Marketing is:

  • About education, not about hype.
  • About consistent communication and not about sensationalized virality.
  • About continuously building to improve the ecosystem and tokenomics. Not about missing the next bull run.
  • About having a congruent marketing strategy, marketing plan(s), branding and promoting, and marketing campaigns based on a mission, vision, and strategy.

RITE is here to stay for the long term and to survive… Look at these stats…

Of the 24,000+ cryptocurrencies listed on CoinGecko since 2014, 14,000 have failed. Critics point fingers at β€œmarketing hype” for these failures. According to DappRadar’s analysis, however, the real killers are a lack of product-market fit, poor financial management and technical flaws.

Marketing “hype” may only work in the short term, the RITE team better focuses on doing the RITE things the RITE way and the RITE moment.

In simple words… just execute the overall (marketing) strategy and plans with tailor-made specific effective marketing campaigns targeting the RITE audience(s) in each of the 3 narratives.

And if it’s not yet clear… this is what the RITE (marketing) team is doing day in day out.

And in the coming months, we will see a huge marketing exposure around the CryptoKnights airing where the marketing is not only done by the RITE team, but by the Knights, Projects, Partners, and the main streaming partner and other local broadcasters and streaming platforms.

That’s the time to “boost” the marketing efforts… as marketing should not based on $RITE token price or market sentiment… but based on fundamentals… the moment the team comes with news, updates, new “product” launches such as CK Pad token or Film & TV Crowdfunding sales, and everything worth to promote around the CryptoKnights show.

And we as RITE fans will help the team to achieve these marketing plans and campaigns. Not by asking “when marketing”, but by boosting the campaigns ourselves on social media by sharing, liking, re-posting, replying, spreading the word in real life among “friends”, and being active in social communities as Telegram to help (potential) investors and (streaming) platform users to answer their questions.

So, select your favorite social media channel(s) and help the RITE team.

Let the social media presence grow “organically” by motivated “fans”… not solely by “incentive-motivated freebie seekers” who hope to win a prize or get some $RITE tokens by performing social media tasks… as a skin in the game will convince others faster.

And if you haven’t joined our Telegram group…

Join our Telegram Group Now

Or…

Follow us on 𝕏