Released: September 27, 2024.

So, I hope and think that you now get some understanding what CryptoKnights is all about.

So, viewers will get an idea about what happened with the project(s) after their pitch.

But as all projects will have tokens, it’s all very transparent…

The project founders have the “duty” to inform their token holders about their progress.

So, anyone can invest in the project, follow the progress, and decide to lock in profits by selling the tokens on the open market at any moment they want.

And the “market” decides about the real-time (token and project) valuation.

CryptoKnights Show season 1 was filmed in early August 2024 in Kuala Lumpur. Below the building of the set.

You can watch more photos shot during filming on the CryptoKnights Page on IMDb. For those of you who don’t know… The Internet Movie Database (IMDb) is an online database containing information and statistics about movies, TV shows and video games as well as actors, directors and other film industry professionals.

Note that many attributes in the studio, boiler room and decors are tailor-made. Just look at the Knight statue, or the round carpet with CK logo…

Bio descriptions copied from CryptoKnight.tv

Adrian Grenier made his acting debut in 1997 in the independent film The Adventures of Sebastian Cole. A graduate of New York City’s LaGuardia High School of Music & Art and Performing Arts, the New Mexico-born, New York-raised actor played in He is an actor and producer, played in movies like The Devil Wears Prada (2006), and went on to work with esteemed directors such as Steven Spielberg and Woody Allen before landing the coveted lead role in the award-winning HBO series Entourage.

Adrian has since added director and producer on multiple platforms to his credits. His first film, Shot in the Dark, chronicles his journey to reconnect with his estranged father. The film premiered at the 2002 Tribeca Film Festival, was distributed by HBO, and had a strong impact among its viewers. In 2007, Adrian teamed up with producer Peter Glatzer and sustainability expert Lauren Gropper to develop the television series Alter-Eco, a sustainable lifestyle series produced for Discovery Communications channel Planet Green. After the series ended, Adrian launched SHFT.com, a website with a mission to convey a more sustainable approach to the way we live through video, design, art and culture.

Los Angeles native, Kim Lee has become one of the most sought after DJ/ Producer / Actress in the business. Kim graduated from Scratch Academy in Los Angeles. From the support and encouragement from Apl De Ap from The Black Eyed Peas, Kim quickly start touring the world from the U.S to Asia and becoming one of the biggest DJ’s in the industry.

She has toured and done shows with Steve Aoki, Martin Garrix, Diplo, and Skrillex. Kim also performed along with Cardi B, YG, and Tyga at Fashion Nova Event, 2021 MTV Movie & TV awards, Anastasia Beverly Hills Halloween Party, Budweiser, Johnny Walker, Hennessy, Ultra Japan, Ultra China, Ultra Korea, Life in Color Korea, Mad Decent Boat Party, It’s The Ship, EDC New York, Drai’s in Las Vegas, Marquee Vegas, Tao Las Vegas, Eleven in Miami, and Pacha NYC. Kim is now a residency at the world famous Wynn Nightlife, performing both at Encore Beach Club and XS.

From appearing on music videos for Kanye West to Katy Perry and many more. Kim was named #1 FHM sexiest women in Asia (Singapore). A girl of many hats, she was the host of Yo! MTV Raps Asia in 2019 and soon after her she won over many hearts when Netflix show Bling Empire aired. Bling Empire season 3 out now on Netflix.

Sarah Lian is the brains behind Suppagood Collective, one part boutique Talent Management empowering an exclusive female roster and one part Public Relations and the highly praised Supparetreat – women focused community that aim to educate, equip and empower women with the right tools to succeed in life, love and work.

Commonly invited on podcasts, interviews and panels to speak about inspiring the next generation of women leaders, Sarah is a popular personality on stage and in entertainment.

She has carved an illustrious career for herself across the regions of North America and Asia. Her wit and charm makes her an in-demand TV personality and master of ceremonies. Aside from hosting, she is an International award-winning actress in notable films including “Jasmine” (2015), “Already Tomorrow in Hong Kong” (2015); plus local films “Fly by Night” (2018) and Get Hard Tongkat Ali (2017).

He’s also a prominent figure in social media spaces, hosting ‘The Roundtable’ Twitter/𝕏 Space with Mario Nawfal, engaging with industry leaders like CZ, Elon Musk, and top blockchain developers.

Based in Thailand with Master Ventures, Kyle’s commitment to blockchain’s positive impact drives his vision for mass adoption, focusing on projects with real value and inclusivity.

He is an internationally acclaimed author, publishing three books and a monthly columnist for the leading blockchain magazine. Aly serves as a board member of CryptoStar Corp. (TSXV: CSTR), Mechanical Technology Incorporated (OTCMKTS: MKTY) and has served on various advisory boards including the University of Toronto’s Governing Council, which manages a $2.5B budget. He is a mentor with Chinaccelerator, an elite accelerator program operated by the venture fund SOSV with $700M+ AUM and the Mobile Only Accelerator (MOX).

Aly holds a Master of Global Affairs as a Schwarzman Scholar from Tsinghua University, a Master of Business Administration from INSEAD (Singapore and France), and a Bachelor of Commerce with Distinction from the University of Toronto.

Luna PR’s parent company, Luna Media Corporation, also houses a web3 venture capital, a foundation that aims to educate less-privileged girls in India, and Cointelegraph MENA.

Sachdev’s expertise in crypto and blockchain has earned her a reputation as a thought leader in the industry. In 2021, the company won the “Best PR Agency in Fintech” award, and in 2022, Luna PR was recognized as the “Best Web3 Consultancy.”

Ever since, Luna PR has bagged over 10 prestigious awards and continues to gain recognition across the niche – the latest additions to the trophy case being ‘Web3 Marketing Agency of The Year’ for Luna PR and ‘Businesswoman of The Year 2023’ for Sachdev.

 Co-Founder and Regional Managing Director of Zalora: Responsible for steering the ZALORA Group markets in Southeast Asia, Magnus played a pivotal role in establishing Zalora as a prominent name in the e-commerce landscape.

COO of Global Fashion Group(GFG): At GFG, Magnus spearheaded strategic market initiatives and successfully rolled out GFG’s Marketplace across 26 countries, spanning SEA, the Americas, Europe, the Middle East, and Oceania.

Alumnus of Harvard University and McKinsey & Company: Magnus brings a wealth of knowledge from his tenure at McKinsey & Company, where he served as a Junior Partner and worked extensively across North America, Europe, and Asia in the Telco, Media, and High-Tech sectors.

Royal Norwegian Navy Special Operations (Marinejegerkommandoen) veteran: Magnus’s background in elite military operations reflects his tenacity and strategic mindset, qualities that resonate in his approach to business and investment.

Blockchain Capital was founded in 2013 and is the first sector-focused venture fund that invests solely in Blockchain technology companies. Pierce led the firm through the first ICO of a venture fund, which created the first security token. Blockchain Capital has made more than 100 investments in the sector across its four funds. The firm was named the most active FinTech Venture Fund by Pitchbook.

Tether is the first stable coin and asset-backed token. Pierce is an early investor in Bitcoin and one of the largest investors in the Ethereum crowdsale.

He is the founder of IMI Exchange, the world’s leading digital currency marketplace for games, with annual sales exceeding $1B and investors such as Goldman Sachs, which was sold in 2016 for more than $100M.

Pierce founded ZAM, one of the world’s largest media properties for gamers, which was acquired by Tencent in 2012. He founded IGE, the pioneer of digital currency in online games, achieving revenues exceeding $100 million in 2006 and sold in 2007.

Pierce is also a co-founder of D10e, GoCoin, Blade Payments, Five Delta (sold NASDAQ: SRAX), Xfire 2.0, Playsino, Evertune, GamesTV, and D.E.N. He also advises for companies like Airswap, Bancor, BitGo, BitGuild, BlockV, Bloq, DNA, Element Group, Metronome, Shyft, tZERO, and ODX.

Personal experience has led Pierce to become an advocate for due process and rule of law, with a focus on an efficient, fair, and coherent judicial system as the cornerstone to liberal democracy. His philanthropy in this area focuses on the American Civil Liberties Union (ACLU), the Foundation for Individual Rights in Education, the Center for Individual Rights, and the Brennan Center for Human Rights.

Pierce is a frequent lecturer at Singularity University and has spoken at the Milken Global Conference, Mobile World Congress, Wired, INK, Stanford University, USC, and UCLA. He has been featured in numerous publications including The New York Times, Forbes, Fortune, Wired, and Rolling Stone.

The CryptoKnights team has scouted the globe to bring you the most groundbreaking projects in the Web3 space. From revolutionary AI protocols to cutting-edge gaming studios and the future of the eCommerce, all poised to disrupt the crypto landscape.

For season 1, there are 20 featured projects. Click on the link(s) below to go the official websites.

Me3	Skillful AI	Playember	Bluwhale	GNUS AI
Libera	Paycio	Tordess	Another-1	Global Settlement Network (Paxum)
DEIN	Pentagon Games	AmnoCrypt	Lemonade	GFIT
Koii	DYOR	AIJAM	EstateX	Bitwala

Or visit them on 𝕏 and follow if you like the project.

https://x.com/Me3Labs	https://x.com/SkillfulAI	https://x.com/play_ember	https://x.com/bluwhaleai	https://x.com/GnusAi
https://x.com/LIBERA_GLOBALAI	https://x.com/Paycio_Global	https://x.com/tordess_com	https://x.com/another1_io	https://x.com/paxumprotocol
https://x.com/DEIN_fi	https://x.com/PentagonGamesXP	https://x.com/AmmoCrypt	https://x.com/_lemonadesocial	https://x.com/growfitter
https://x.com/KoiiFoundation	https://x.com/DyorLabs_	https://x.com/aijam__	https://x.com/estatexeu	https://x.com/Bitwala

Reality Shoots

On the CryptoKnights website, you can watch 10 reality shoots taken in the period before the actual studio filming took place in early August… https://www.cryptoknights.tv/portfolio-category/realityshoots/

Plus, you can watch Project trailers on RITESTREAM+, check them out here… https://www.ritestream.io/tv (select genre “Crypto”).

Note: discussing all these 20 projects (and many upcoming Web3 projects to come in the next years)… it’s just out of our scope. We just lack sufficient time to follow and discuss them the RITEFANS way.

However, we have a community profile on CoinMarketCap (don’t forget to follow us) where we have posted a Watchlist including all season 1 featured projects if “listed” on CoinMarketCap.

The projects were carefully selected. Out of about 200 projects, 20 made it to the show. Think about how much time and effort, especially by Joseph Khan, CSO, with the help of Katinka, has been spent to onboard these projects and do the contract negations. On average, it took 5 hours of “negotiations” per project. That alone took 1,000 hours of time and energy.

Most of these projects still have to do their TGE/IDO.

So, if you want to get in early right from the start… DYOR… and you’ll be prepared and ready if the tokens are launched later via CK Launchpad!

OK, because I like their project name, DYOR, watch this reality shoot…

This is different for each project. Some are product-focused and want to do their TGE when the product is “ready”. Others may want to have the most eyeballs for their IDO and will have their TGE around the airing of the show.

It all depends on negotiations with the major streaming platforms. The team went to MIPCOM in Cannes October 21-24, 2024, where it had a big booth to get as many interested content buyers to visit and talk to the team.

MIPCOM Cannes announced that over 10,500 delegates attended the 40th anniversary edition of the international co-production and content market which was being held from 21 to 24 October in France. The delegates included 3240 buyers attending, with most hailing from the USA, followed by the UK, France, Germany and Spain. 110 countries were represented at the market overall, an increase from the 100 that were present in 2023.

Besides the booth, the team had a huge ad on the Palais des Festivals entrance wall , see images below…

(Did you notice the cross-marketing promoting CryptoKnights AND “sister company” allrites?)

So, the team was fully prepared… and is probably in the last phase of negations with the (main) streaming platforms… The expectation is that the first CK Show episode will be aired somewhere in Q1 2025.

FAQ: Why can’t the team tell us more about which streaming platforms will air the CK show?

This is the answer George gave in the Telegram chat…

Joseph Khan, CSO, informed us that the team may now sign contracts with about 28 streaming services/broadcasters reaching 200M-300M households… but these contracts are not signed yet as the team aims for a “Big Fish”, one of the main global streaming platforms.

This Big Fish has its own preferences and conditions about “exclusivity” and time of airing. It’s part of the negotiations… but the interests is there from at least these 28 “smaller” streaming platforms.

Now, the Big Fish has to bite or already has bitten, we don’t know…

And we won’t know until it’s officially being published… until that moment expect the negotiations and to be (or already) signed contracts to be under NDA (Non-disclosure Agreement).

So, you can ask all the time whether or not this Big Fish has been on-boarded or has signed the contract… but you won’t get an answer until it’s time for the official announcement.

For me, it’s not important whether CK show will air in December or maybe a little bit later… but whether or not we onboard the Big Fish…

So, give the team the time and trust, they know what they are doing, and how (and when) to negotiate with the main streaming platforms.

Just to give you an idea…

Netflix end Q3 2024 paid users: 282.7M
Amazon Prime users end Q2 2024: ~200M
MAX (HBO, HBO Max, Discovery+) end Q2 2024: 103M+

So, by onboarding Netflix for example, with just one “contract”, the CK show will be aired to about the same 300M households from the 28 (local and smaller) broadcasters together, who have already shown interest.

This Big Fish will probably get exclusivity for a specific time period… but thereafter… other broadcasters may still want to air the CK show… reaching at least 100M households more than current expected and announced 300M…

Update November 19, 2024. In today’s AMA, Riaz, the CEO, explained that all main streaming platforms are still in the race. They are bidding against each other…

Update January 7, 2025. Joseph, CSO, gave the latest update inside the Telegram channel and explanation what’s going on beyond the scenes.

FAQ: Why didn’t the team start the negotiations with the main streaming platforms earlier?

If you want to apply to your ideal job… should you immediately go for it… or first apply for some other jobs to pass some job interviews and improve your interview skills and to find out what you can earn elsewhere, and use the contract proposal to “negotiate” with the ideal employer?

That’s why the team started to really negotiate with the Big streaming platforms after the film shoots and after first “testing” the interest among the “smaller local broadcasters”.

Now, the team has/had a much better negotiation position to start from… and yes… as a result… the negotiations and “time to air” may be a little longer in comparison to the theoretical case that they started the negotiations in January this year… but the overall result will be way better in terms of independent quality of the show, no restrictions in production, and better deal as result of better negotiation start point.

And for the record… it’s common that it takes at least 4 months between filming and actual airing of a TV-show… (at least 2 months for production and 2 months networks lead time).

The CryptoKnights Team is already actively seeking revolutionary Web3 projects for Season 2 and beyond. This is your opportunity to showcase your groundbreaking idea to a global audience of hundreds of millions.

Fill in the (simple) form on this page…

Apply

The CryptoKnights Show is/was the first RITESTREAM studios “original” pilot project to proof the concept of crowdfunding of Film & TV productions.

The production was funded in in 2 ways:

• CK NFTs (private sale for $RITE stakers who staked between 5K and 500K tokens)
• riteFUND (seed sale for $RITE stakers who staked 500K+ tokens)

The monetization comes from 2 main revenues streams:

• Project token sales. All featured 20 crypto projects have to “contribute” project tokens. You can see this as payment for marketing contribution, a platform fee for the Launchpad, and as a way of sharing in the production costs. Part of these tokens will be used to distribute tokens to CK NFT holders and riteFUND investors.
• Airing/Distribution rights income paid by the broadcasters and streaming platforms who buy the distribution rights to air the show.

Holders of the CK NFTs will get tokens from all 20 featured projects and got a discount in comparison to the public (IDO or agreed) token prices. The Seed sale investors got 40% discount, and the Private sale investors got a 30% discount.

Or maybe easier to understand by looking at the NFT sales price…

Each NFT is worth $250 (20 tokens valued at $12.50), and the Seed sale investors could buy the NFT for $150 (40% discount), and the Private sale investors could buy the NFT for $175 (30% discount).

Below the images of the soul-bound CK NFTs (the golden for the Seed sale investors, and blue one for the Private sale investors)

In total, almost 2 thousand CK NFTs were sold with $840K in revenues.

BTW, these are soul-bound NFTs. Hence, not tradeable. For the actual claiming of the individual project tokens, smart contracts are used.

This way of funding via NFTs were investors could invest in all the 20 project tokens at once, was a one-time event to (partly) fund the first season.

What about the revenues?

The total revenues for season 1 will be about 3x-4x the production costs ($1.5M-$2.0M). So, between $4.5-$6.0M in total. (A rough estimation of revenue split-up: $3M+ contributed by projects (20x $150K+), and $1.5M+ for the CK show distribution rights).

Of course, a huge part of the “margin” will be used for marketing expenses… but it should be clear that the CK show combined with CK Pad is an unique sustainable and profitable “business model”.

For next seasons, individual projects tokens will be offered via CK Launchpad, and not via the combined sale via CK NFTs.

Assuming that there will be two CK shows per season covering 32-40 projects (8-10 episodes) per show, you may expect the total CK revenues for 2025 to be $20M or more… ($6M+ for the distribution rights and $14M+ for CK Pad project token sales, 80 * $175K).

(Note that there will also be revenues from sponsorships and partnerships, but as we have no insights in these revenues… it’s not being included for now)

And now you can calculate the…

In analogy with Revenues per Share, we can calculate the (yearly) Revenues per token.

Just divide the total revenues for a year (2025) and divide by the number of tokens in circulation (=Circulating Supply).

So, with $20M revenues and Circulating Supply of 400M tokens, the Revenues per token are $0.05.

Hence, about 5x the current token price (Mid November 2024: 1 cent token price).

Or you can use the…

The Revenues/MC is often easier to calculate and to use for comparison with other tokens.

With $20M in revenues and Marketcap of $4M, the current Revenues/MC ratio is 5.

So, this ratio gives the same 5x factor (and is logical as the formula is… MC = CS * price).

Just compare this ratio with other Web3 crypto projects with less revenues and often having ratios far below 1.

I hope you can understand this math, and come with the same conclusion as me about under- vs overvaluation.

“Similar” projects have 0.1 Revenues/MC ratios (or even lower)…

Or in other words… if we switch the numerator and denominator, giving the MC/Revenues ratio (aka as revenues multiplier)…

Similar fast-growing crypto or Web3 projects are valued at a 10x revenues multiplier.

In that case, the MC for $RITE should be $200M… (or 50x as high as the current $4M MC, resulting in a $0.50 token price).

(Update end December 2024, the current MC is about $6M… So, always check the latest price and MC on ritescan.io)

Instead of the MC, we can also using the FDV (Fully Diluted Value)…

Be aware that the MC is based on the circulating supply and this number can be different for each project, making it more difficult to compare projects. Hence, by looking at the FDV, it’s often a better metric.

If the $RITE price is 1 cent, the FDV is $10M, and the FDV/Revenues ratio is 0.5 ($10M/$20M).

Again a relatively low ratio if you compare for example with other Launchpad tokens with current ratios between 5x-10x (and much higher multipliers at ATHs during bull runs).

Note: these ratios look at the total revenues (streaming platform income + CK pad sales). Below, we’ll use another model to “calculate the fundamental $RITE token price”… but by looking from the viewpoint of “staking benefits” for $RITE stakers (and wanted minimum APY).

Also, be aware that we have just looked at the CK Show and CK Launchpad revenues. We didn’t look at the revenues for the other two “narratives”, the streaming platform, and the crowdfunding platform.

Can you now understand why we are RITE fans?

Not just as we like RITE’s mission… but also because of the potential $RITE price appreciation (no investment advice, DYOR, read our Disclaimer).

Above we showed you everything we know about season 1… but think about what’s possible for the next seasons.

Although the “standard” is already at a high level…. there are many things that still can be “improved” or “scaled up”.

Some ideas:

• The Cast can be “upgraded” by hiring even more “famous” (guest) Hosts and Knights. Just think about what will happen if for example Elon Musk or CZ (Binance) will become a Knight? Or your “favorite” global TV personality becomes Host?
• The more successful the CK show, the more “appealing”, “quality” and “game-changing” Projects can be “attracted”.
• Sponsorships and Partnerships. With (potentially) hundreds of millions of eyeballs, the CK show is attractive for any business/project active in Web3/Crypto. Think about a sponsorship from a main CEX (as Binance) or main Wallet (MetaMask)… (where a main CEX can also lead to the $RITE token listing!)
• The CK Show concept can be “sold” to more “local” production and streaming partners. Think about CK Show Asia (continent level) or CK Show Australia (country level), or for specific language speaking public (Spanish, French, Arabic, Chinese). Just “Google it” and you can find out how many different “local” formats (sometimes with different names) have been aired based on the Dragons’ Den format all over the world.

So, CK season 1 is just the start…

It’s the start of a flywheel… “better” Cast and Projects… more eyeballs, more interested partners (streaming, sponsorship, strategic partners), higher production and marketing budget… “better” show… etc.

Wishful thinking?

To succeed in business… it’s not about what you know but WHOM you know… and the RITE team has the rite connections.

Just some connections via either our CEO, Riaz Mehta, our the Knights…

Remark: I’m not saying that CZ, Richard Branson, Elon Musk, or Mark Zuckerberg will become a (guest) Knight in the CK Show in one of the next seasons… but I just give these as examples that the RITE team has the RITE network and connections to onboard “VIPS and celebrities”.

Or just look at these messages in the Ritestream Telegram Group… and what Riaz Mehta, the CEO has, announced on 𝕏…

So, we can expect an “upgraded” Knights panel for season 2 and beyond… we just have to wait for the exact names…

The first CK Launchpad activity was of course for the CK NFTs as described above.

The next activity will be individual token sales for featured projects in the CK show season 2.

So, for now, we have to wait for the first project token to be launched on CK Pad. Of course, this will happen around the airing of the CryptoKnights show (season 2) for the best publicity and highest public interest.

As the combo CryptoKnights show with the CK Launchpad is so unique and the show may reach hundreds of millions of eyeballs… many featured crypto projects now even want to use the CK Launchpad as their (primarily) launching partner for their upcoming IDOs (or private placements).

And the more eyeballs seeing the CryptoKnights show… the projects can do larger token sales on CK Pad.

Below shows the process flow.

The $RITE token benefit is clear… staking gives access to exclusive, guaranteed, and/or higher CK Pad sales allocations. And the more $RITE you stake, the higher the allocations.

But it’s not just about access to regular token allocations… it’s also about getting access to selected “top” Web3/Crypto tokens with interesting (private sales) price discounts… where these tokens and discounts are otherwise only available to VCs and “insiders” (via specific seed or private sales rounds).

So, with expected two CK show seasons per year, with each 32-40 featured projects… all in a sudden… a new unique (IDO) Token Launchpad is in the wording… that may compete with the current biggest token Launchpad platforms.

How do we measure and compare CK Pad with these other Launchpads and their token valuation, to get an idea about what’s a reasonable MarketCap and “fundamental” token price for $RITE based solely on the Launchpad narrative?

If you visit CryptoRank Fundraising Platforms overview, you can analyze and compare Launchpad platforms. by looking at:

• Current ROI.
• ATH ROI.
• Number of raises.
• Total Raised dollar value.
• Narratives/Categories of offered projects.
• Supported blockchains.
• Minimum entry (dollar amount to participate).

By default CryptoRank ranks the current (listed) 125 Launchpad platforms based on (current and ATH) ROI.

But I choose to rank/filter based on Total Raised value (and 1 year filter)… and these are the top 12 Launchpad platforms (status end December 2024).

Notice that most Launchpads have a staking program where stakers get guaranteed, higher, or exclusive allocations on the concept of the more you stake the higher the allocations. Often based on a tier system.

Before we dive deeper… I want to emphasize that Launchpads act as the “middlemen” between projects who want to raise capital and investors who want to invest in interesting new Web3 or crypto projects.

Project founders select the Launchpad partners who they may think can raise the needed capital and distribute the tokens among a diverse broad public (of long-term investors) without causing high price volatility due to investors who immediately sell the received IDO tokens at a profit. So, that’s why they often choose several Launchpad partners, including CEXs where they can list the token.

Investors on the other hand are interested in new projects and rate Launchpads on ROI and look at the necessary (staking) conditions how they can participate. Hence, how many IDO’s they can participate in, and how much they need to invest and stake in the Launchpad token to make it worthwhile, and whether or not the staking tiers will give additional benefits as price discounts.

So, from an investor’s perspective, the more successful IDO (raises) and the higher (past) ROIs, the more popular the Launchpad, resulting in probably relatively higher MarketCaps and FDVs.

But for CK Pad, we can’t look at prior ROIs, and we don’t have sufficient info about all staking details yet…

So, we can’t compare CK Pad yet with these Launchpad platforms…

However, for CK Pad, we can look at the expected number of raises and total raised dollar value.

And by making some assumptions, we can analyze the expected $RITE staking APY, and even use the staking APY formula to calculate the “fundamental” token price… the price smart investors are willing to pay at a maximum for the $RITE token to get their “wanted” minimum APY.

As the idea is that potential investors will continue to buy and stake $RITE as long as the expected APY is higher than their minimum required APY… and they will continue until this minimum APY is reached.

OK, let’s assume that:

1. Total CK Pad Raised dollar value in 2025 will be $14M (80 projects/raises with $175K average raise). However (see point 2), this raised amount is after taking into account the 30% private sales discount (A similar public IDO would raise $20M with 80 projects/raises with $250K average raise). Hence, a $6M private sales discount.
2. $RITE stakers will get an average 30% (private sales) token price discount (in comparison to public IDO price or market price). (Notice that CK NFT private sales buyers also got a 30% discount)
3. The maximum number of staked $RITE tokens will never be higher than 80% of all available (public) tokens. As not all $RITE tokens will be staked for obvious reasons (such as liquidity providing, trading purposes, non-custodial token holdings on CEXs, and part of the investors/traders are not willing to lock up their tokens)… we use this 80% as a maximum.
4. The group of $RITE stakers “require” a minimum of 10% APY (on average).
5. We don’t look at individual stakers but look at at the whole group of stakers.
6. CK Show price effect. As a result of all marketing exposure around the CK episodes, we can expect a “listing premium”. You know, often the first listing price on a CEX/DEX is higher than the public IDO price. Let’s assume that this premium is 25% (25% price increase on top off public IDO price).

Some remarks about these assumptions…

Ad 1) The expected total raise amount can be (in reality) more or less than $20M. But think about the upwards potential…

A (new) project can do its IDO via several launch partners, including CK Launchpad as one of them. But CK Pad can also become the primarily or only project Launchpad partner (as it has as main advantage that it can attract hundreds of millions of “eyeballs”). So, instead of a $250K raise… the raise can also be “millions of dollars”.

Especially, if you take into account that more projects are addressing the Low Float, High FDV problem… leading to imbalanced token distribution, extreme price volatility, and community disengagement. And the solution is… offering more (or all) tokens for sale during the IDO (just as Memecoins are often doing… I mean all tokens in circulation right from the TGE start).

Ad 2) The average (private sales) token price discount may be more or less than 30%. I use the same discount that was given to CK NFT private sales buyers.

It’s also important to understand that the team may participate in the official IDO together with other Launchpad partners… in that case… often the same IDO price and vesting “conditions” will apply to all (but there is still often sufficient “space” to make a distinction between seed, private sale, or public pricing).

The team may also decide to have a token sale before the official IDO/TGE with its own unique price and vesting conditions. Or they can have a token sale after the IDO based on actual market prices. And in this last case, to succeed, the team has to give a price discount anyway… otherwise people will just buy on the open market.

Ad 3) How many $RITE tokens can (and will) be staked at a maximum?

Well, only those $RITE tokens that are (already) in circulation (i.e. not controlled by the RITE team) can be staked.

The current number is about 500M $RITE tokens… assuming that 80% of these tokens will be staked at a maximum… results in 400M $RITE tokens which can be staked at a maximum.

Of course, if the RITE team brings in more tokens into circulation (from their “treasury”)… this maximum number may be higher. But before this 80% maximum is achieved, this can take quite some time… and maybe it will never reach that maximum percentage.

Ad 4) At the moment, for single $RITE token staking, the APY is a default 5.13% (for 180 days staking). We assume that this will be the case in the future, but the RITE team may change this. So, the (total group of) $RITE stakers require an additional 5% APY in the form of CK Launchpad platform “rewards” (i.e. the 30% discount).

Ad 5) Allocations are not only based on individual staking “tiers”, the more you stake, the higher the allocations… but also based on whitelisting. Hence, it’s not necessary that each staker has to participate in each raise…

So, we assume that in that case other stakers will “fill the gap” and get a higher number of whitelisted tokens (higher than if every stakers actually participates). Or in other words… that each raise will be “placed” for 100% among the group of $RITE stakers.

Ad 6) Don’t forget that we are talking about unique tokens who participate in the CK Show with hundreds of millions of eyeballs… giving the project a head start… with as result that the first project token price at the open market after exchange listing may be significantly above (private sale) IDO price. Multiples are not uncommon. And in that light… 1.25 (25% listing ROI) is maybe conservative.

So, if we use this staking APY formula:

Staking APY = (Yearly staking “rewards”) / (Total staked $RITE dollar value)

where…

Total staked $RITE dollar value = Total $RITE staked * $RITE token price

And the yearly staking rewards consist of:

• the default 5.13% APY.
• the 30% private sales (dollar) discount.
• the 25% listing premium.

By using above assumptions…

$RITE stakers (as a group) will get $6M in (yearly) “private sales discount rewards” (30% of $20M).

Plus they can earn 25% listing premium over the total $20M raised value… Hence, a $5M premium.

So, in total $11M as “yearly staking rewards” (on top off default 5.1% APY).

In that case…

Minimum additional required APY = 5% = $11M / $220M.

So, investors will continue to buy and stake $RITE until the total staked $RITE dollar value equals $220M (as 5% of $220M equals the $11M “reward”).

And, $220M divided by 400M (maximum) staked $RITE tokens… gives a “fundamental” minimal $RITE token price of $0.55.

Note that if we leave out the “listing premium”, the yearly reward would still be $6M, resulting in a fundamental $RITE token price of $0.30.

Compare that with the current token price (between 1 and 1.5 cent) and total staked $RITE of about 40M… and it’s clear that the price can do “easily” 20x-30x if potential investors become aware and agree with this “valuation”…

And it’s a huge step forward from 40M $RITE staked to 400M $RITE staked… if for example the staked number halts (temporarily) at 100M $RITE… the expected APY is 40%… and that should be the driver for more people to buy and stake $RITE…

So, a $0.30 $RITE token price relates to a $300M Fully Diluted Value (as the maximum token supply is 1 billion tokens)…

This should be “achievable” if you know that “competitor” Launchpad tokens earlier (in the last bull run), achieved FDVs ranging from $300M+ up to $1.5 billion.

Especially, if you look at the expected number of yearly raises… 80 projects and $14M raised total value… these are relatively high numbers… bringing CK Pad immediately in the “Top-10” Launchpad platforms, both based on the number of raises and total raised amount.

Also, be aware that this FDV valuation is just based on the CK Pad token sales (raises) for the year 2025 (i.e. season 2 and season 3) from a financial (APY) viewpoint…

Ignoring the separate “valuation” for the other 2 narratives and ignoring possible additional positive effects as a result of the huge marketing exposure around the CryptoKnights Show and CK Launchpad token sales (with high positive token ROI), and ignoring possible raise growth factors for the years 2026 and beyond.

Sidestep… Note that we use the FDV valuation method and not the MC valuation on purpose. You know if the “team” still controls 500M tokens, 400M tokens are staked, and 100M tokens are held by the public free to trade (CS)… in that case with a $0.30 RITE token price… the MC is $30M and the FDV is $300M. But what gives a “better” insight in the “project valuation”… the MC or the FDV?

Answer: the MC is lower the more tokens are staked… and for valuation purposes, this just doesn’t make sense… higher staking numbers are a proof of project (and token) strength… So, the “project valuation” should increase instead of decrease the more tokens are staked…

Now, you probably understand why MC is not the “ideal” and the “wrong” metric to value a project… the MC is a metric to value the liquidity of a token (in dollars) by multiplying all tokens free to trade by the token price… and nothing more. So, be smart if you analyze (and compare) projects, and don’t just look at the CS and MC… but analyze actual token distribution (company-controlled vs public-controlled, and from the latter how many tokens are staked), and use FDV instead of MC.

For me, it’s clear what’s the current “problem” is…

Not many (potential $RITE) investors are (yet) aware of the upcoming $RITE staking rewards related to the CK Launchpad token sales discounts… and/or underestimate the related numbers and/or CK marketing exposure effects.

Investors just haven’t “seen” the CK show and any CK Pad token sale (yet). The moment they understand that CK Pad will do 70-80 token sales each year, where you need to stake $RITE to get “access” to these game-changing project tokens at discounted prices… and the more $RITE you stake, the higher the allocations… it will lead to a run on $RITE.

Especially, if they do the (simple) math as above… this should open up investors’ eyes.

Sooner or later, smart investors will notice the $RITE token price potential… it’s just a matter of time.

So, take advantage while you can…. (no financial advise, DYOR, please read our disclaimer)

Of course, this fundamental analyzes of the (potential) $RITE token price is no guarantee that this price will be achieved as we are living in a “crazy crypto world” where prices may be overvalued based on hype and where “quality” projects are undervalued due to lack of knowledge (or vibe). Plus, crypto markets are very volatile… in bear markets at the lowest prices, most tokens are undervalued, and the opposite in bull markets at highs… tokens are often overvalued. So, use it as a “guide”, or maybe first goal for the $RITE token price to achieve.

CryptoKnights has its own branding with website, 𝕏-account, Discord Server, and YouTube Channel.

(Note: there is no CryptoKnights Telegram Group)

Until CryptoKnights got its own “branding” (website and social media channels), the marketing was done via RITESTREAM’s social channels. The marketing was primarily focused on informing the $RITE token holders about the CK NFTs (and riteFUND) sales and about the CK progress via:

• News and social media announcements, and…
• AMAs with CK projects, and Knights introductions. View full YouTube Playlist.
• AMA’s with Joseph/Riaz, explaining CK funding and CK Pad.

As own brand… the focus was more on the CK show itself… the content… showing reality shoots, clips, and one by one revealing of the Projects, Knights, and Hosts.

After the revealing of the full Cast and all Projects… the Press Release (see above) and later the video trailer (see below) was meant to inform a broader public about CK… and all details were added to the IMDb database… in preparation for the MIPCOM “promotion”.

Of course, the main marketing will be done just before and around the airing of the Show… but until that moment… the marketing is done via daily social media sharing of reality shoots (of Project Founders), clips (227 CK show fragments), and the official trailer.

And the “beauty” of CryptoKnights is that the team doesn’t have to do the marketing alone…

The marketing will also be done by:

• The featured projects.
• The Knights.
• The Hosts.
• The KOLs.
• The streaming platforms.
• The partners.

All have their reasons to “promote” CryptoKnights and CK Launchpad.

The projects want to get as much eyeballs for their pitches and token launches.

The Knights will at least inform their community about the selected projects they invested in, but will also promote the show in general.

The hosts (Adrian, Kim, and Gav) will also inform their followers… and attract specific audiences. Adrian and Kim will attract NetFlix viewers (and streaming platforms), while Gav attracts crypto investors.

KOLs are “hired” and “lined up” to promote both the show and individual project launches.

The streaming platforms, of course, will also inform their (in total hundreds of millions of) users that they can watch the CK show.

And finally, the (VC and Launching) partners have their own reasons to promote the show and specific projects.

The RITE/CK team will of course also do all kinds of promotions (see the examples above), but if combined with the Knights and/or featured Projects, the marketing exposure effect will be huge.

Just look at the moment of the video trailer reveal. Projects and Knights shared the trailer but also stimulated their communities to participate in the TaskOn campaign.

Below the CryptoKnights trailer reveal campaign (click on the image to participate, end date campaign January 14, 2025). By sharing and following CryptoKnights and featured Projects Telegram and 𝕏 accounts, you can earn 800 $RITE (500 winners, total prize pool 400K $RITE, lucky draw system).

This “official” trailer was the start of showing the first overall impression of the CK show… but the (marketing) team also has access to 227 (new) short clips and plot twists from moments during the show. These will be “rolled out” over time to get as much awareness (A) and interest (I) as possible… leading to desire (D) and ultimate action (A) to watch the CK show. (AIDA marketing formula).

But the marketing is not just “targeting” potential CK show viewers… but also to “attract” new projects for season 2 and beyond, new (VC) partners, new sponsors, new (guest) Knights/Hosts, new KOLs, and new $RITE token holders.

Below, 2 examples…

But also, think about cross-marketing via RITESTREAM+ (pre-roll and mid-roll commercials).

So, if you count all these efforts together…

There is only one conclusion…

CryptoKnights marketing campaigns and social sharing will be seen by hundreds of millions of unique eyeballs.

Of course, as said, the explosion of marketing will start just before and around the CK airing on the main streaming platform(s)… as it’s nice to promote some trailers… but the most effective marketing will happen if people can really watch the CK show (and for season 2 and beyond, participate in CK Launchpad sales).

And not just for this first season… but (hopefully) for many years to come.

So, for $RITE holders… just be patient… the world will soon know about CryptoKnights.

FAQ. How do people know that CryptoKnights is powered by RITE?

In promotions and marketing campaigns, the RITE team tries to mention this relationship between CryptoKnights as often as possible. Unfortunately, this is not always possible. Especially if the team wants to “boost” a specific post via paid advertising, for example on 𝕏, the TOS (Terms of Services) don’t allow promoting “crypto tokens”, either directly or indirectly.

So, while a regular post may mention crypto tokens… it’s even recommended as the dollar sign in $RITE has the same benefits as a # hashtag… by adding “powered by $RITE”… this post can’t be boosted anymore.

But there is another main reason…

CryptoKnights deserves its own branding as it’s the purpose to become a well-known brand. But just as Procter & Gamble has many brands such as Gillette, Oral-B, or Head & Shoulders, these brands won’t tell in each advertising campaign that they belong or “are powered by” P&G.

(BTW, smart investors will find out that these outstanding brands are part of P&G, even if not clearly visible in all ad campaigns… and it’s the same for CK and RITE)

So, the purpose of marketing and advertising is not always to promote the “conglomerate, the mother company” but to promote the individual brand and product.

Of course, if a company/conglomerate has multiple brands (or for crypto projects… narratives), you can do some cross-marketing. But the idea is that the brand should be “strong” enough to stand on its own as it has its own unique product/market proposition (often not related to the other “group” brands).

But let’s get back to CrytoKnights vs the $RITE token as the “critique” is that $RITE holders won’t benefit from CryptoKnights marketing and progress.

Of course, that’s not the case. The success of CryptoKnights will benefit $RITE in different ways:

• The CryptoKnights Launchpad “narrative” valuation. Just as for P&C, the “brand” belongs to the “concern”… and the concern is valued higher with a sustainable/profitable “subsidiary” having its own brand and brand valuation.
• There are still many direct and indirect relationships between CK Show, CK Pad, and $RITE token. The most important one… (staked) $RITE is needed for (higher) allocations on CK Pad. And as we saw above… the higher the “discounts” on CK Pad token sales platform, the more interesting to stake $RITE, and the higher the fundamental token price.
• In the “Bio” of the social channels, there the relationship with RITE is mentioned. So, for all social announcements… in the announcement itself you won’t see the “link”, but new viewers of the social “chat/message” will often see the “Bio”. Just as on the CK website, you can find info about RITE.
• The MT and team members for CK and RITE are often the same. You know, Riaz Mehta, the CEO has many “hats”… CEO/Founder of Allrites, Imagine TV (his production company), RITESTREAM, and CryptoKnights. So, in almost all circumstances… if relevant… Riaz (and other team members) will “promote” any “brand” if needed. Just see the combined ad for allrites and CryptoKnights on MIPCOM above.

So, if it’s possible, relevant, and if no boosting (advertising) is aimed… the tag “Powered by RITE” or any other link related to $RITE may be used… But often it’s irrelevant for the main message you want to communicate… and it may be even seen as “annoying” to always see the “powered by” message.

Use this QR code if you want to refer people directly to the CryptoKnights.tv website.

To download the Brand Kit, click on the image below.

For fun, I used Google’s NotebookLM AI tool to create an AI interview (Podcast) based on the cryptoknights.tv website.

Although, the tool made some “mistakes” and messed up a few things (especially about the Knights backgrounds)… it’s actually a great interview that summaries the CryptoKnights concept where they are actually wondering how the public would react to this new show…

Status January 18, 2025…

Suggested further reading.